Morgan & Morgan

The central market strategy behind the “Miss More” campaign was to humanize and demystify the legal services Morgan & Morgan offers while simultaneously differentiating the brand from more traditional, stiff competitors. Our design of the TV spots is marked by its use of bright, saturated colors and dynamic visuals that convey a sense of energy, optimism, and approachability. We used colorful aesthetic to make the ads visually distinctive, ensuring that they capture attention in a crowded media landscape. The imagery often features playful and exaggerated elements, contributing to an overall tone of fun and creativity. The overall aesthetic is not overly formal or corporate; instead, it uses humor and relatability to connect with a wide audience, especially those who might not usually engage with traditional legal advertising.