Dos Equis

The Dos Equis "College Football Tailgate Throw-Down" commercial wanted to promote the brand’s fun, lively, and energetic image while tapping into the excitement and camaraderie of college football tailgating. So we focused on showcasing the competitive spirit and light-hearted fun of a tailgate party, featuring a humorous, over-the-top "throw-down" where fans engage in playful challenges with known celebrities and athletes that connect with college football fans, particularly those who value socializing and celebrating the game with friends and a refreshing beer.